Deputy General Manager / General Manager – Marketing (Pharma)
Location: Asia / Southeast Asia (Regional Role)
Industry: Pharmaceutical
Function: Strategic & Top Management
Employment Type: Full-Time, Permanent
Role Overview
We are looking for a seasoned and strategic marketing leader to drive regional brand strategy across Cardiovascular, Diabetes, and Neuro-Psychiatry portfolios in Asia, with a strong focus on Southeast Asian markets.
This is a high-impact leadership role involving both direct brand ownership and team leadership, requiring strong expertise in regional marketing, cross-cultural collaboration, and stakeholder alignment.
Key Responsibilities
- Leadership & People Management
- Lead, mentor, and develop a team of marketing professionals, fostering a high-performance culture
- Drive team engagement, capability building, and professional growth
- Ensure strong alignment between regional strategy and country-level execution
- Brand Strategy & Execution
- Own and drive strategy for key brands, including positioning, differentiation, and growth roadmap
- Guide and oversee execution across multiple brands managed by team members
- Provide strategic direction to affiliate marketing teams and leadership stakeholders
- Market Insights & Competitive Intelligence
- Analyze market trends, competitive landscape, and customer insights
- Drive data-backed decision-making and strategic planning
- Deliver actionable insights tailored to regional and local market needs
- Product Launches & Lifecycle Management
- Lead end-to-end planning and execution of new product launches
- Drive lifecycle strategies to ensure sustained brand growth and market leadership
- Cross-Functional Collaboration
- Collaborate with Medical, Market Access, Commercial Excellence, and Regulatory teams
- Align regional marketing initiatives with affiliates, distributors, and country teams
- Partner with senior leadership to identify growth opportunities and mitigate risks
- Cultural Sensitivity & Market Adaptation
- Adapt strategies for diverse Southeast Asian markets, considering cultural and healthcare nuances
- Ensure effective localization of communication and branding strategies
Skills & Competencies
- Strong leadership and team management experience in matrix organizations
- Proven ability to manage cross-cultural and regional teams
- Deep expertise in brand strategy, product launches, and lifecycle management
- Strong analytical mindset with strategic thinking capabilities
- Excellent communication, stakeholder management, and influencing skills
Preferred Profile
- Experience in regional/international pharmaceutical marketing
- Strong understanding of Southeast Asian healthcare markets
- Demonstrated ability to drive marketing excellence and execution discipline
Education
- Bachelor’s or Master’s degree in Life Sciences, Pharmacy, Marketing, or Business Administration
Experience
- 15+ years in the pharmaceutical industry
- 8–10 years in marketing roles
- 3–5 years in team leadership / people management
- Prior experience in international or regional roles preferred
Rachana
MME
