Excellent Opportunity for a leading Company for Manufacturing and Export of Spare Parts used in Tractors for Marketing Manager in Ludhiana..

Job Description

Excellent Opportunity for a leading Company for Manufacturing and Export of Spare Parts used in Tractors for Marketing Manager in Ludhiana..

Designation : Marketing Manager

Location:  Ludhiana

Exp : Minimum 8 Years

DEPARTMENT – Manufacturing and Export of Spare Parts used in Tractors

Job Summary

1. Market Research and Analysis

• Conduct thorough research to identify potential markets for exports.

• Analyze target market demand, customer preferences, and local competition.

• Study cultural, economic, and legal factors that influence market entry and sales.

2. International Marketing Strategy Development

• Develop global marketing strategies tailored to each country or region.

• Identify the appropriate market entry strategies (e.g., direct exporting, partnerships, joint

ventures).

• Plan and execute marketing campaigns and promotions suited to foreign audiences.

3. Brand Positioning

• Adapt branding and messaging to fit the cultural and regulatory environment of each target

market.

• Ensure that the company’s value proposition resonates with international customers.

4. Product Adaptation

• Modify product offerings (e.g., packaging, labeling, and features) to comply with local regulations

or consumer preferences.

• Work with product development teams to customize products for different markets.

5. Pricing and Costing

• Determine export pricing strategies considering tariffs, taxes, exchange rates, shipping, and

production costs.

• Ensure competitive pricing in foreign markets while maintaining profitability.

6. Sales and Distribution Management

• Identify and establish relationships with distributors, agents, or local partners.

• Manage international logistics and distribution channels.

• Coordinate with supply chain and shipping teams to ensure timely delivery of goods.

7. Legal and Regulatory Compliance

• Ensure adherence to international trade laws, tariffs, and export regulations.

• Manage export documentation, customs procedures, and trade agreements (e.g., Free Trade

Agreements).

8. Customer Relationship Management

• Build and maintain relationships with foreign clients, agents, and distributors.

• Provide after-sales support and manage customer feedback to maintain satisfaction.

9. Digital Marketing and E-Commerce

• Develop digital marketing strategies, including SEO, social media, and e-commerce, to reach global

audiences.

• Manage online platforms for international customers and ensure a seamless user experience.

10. Trade Shows and International Events

• Represent the company at international trade shows, expos, and business events.

• Network with potential buyers, partners, and influencers in the export market.

• Organize product demonstrations and presentations for global audiences.

11. Negotiation and Contract Management

• Negotiate pricing, contracts, and terms with international buyers and distributors.

• Ensure contracts are aligned with both the company’s and the clients’ requirements.

12. Promotions and Advertising

• Design and execute advertising campaigns in international media, both traditional and digital.

• Coordinate with local marketing agencies in foreign markets for tailored promotional activities.

13. Cross-Cultural Communication

• Navigate cultural differences in communication, negotiation, and marketing.

• Train and manage teams to work effectively in multicultural environments.

14. Risk Management

• Assess and mitigate risks associated with currency fluctuations, political instability, and regulatory

changes.

• Develop contingency plans for logistical or market-entry challenges.

15. Financial Management

• Manage budgets for international marketing campaigns.

• Track the return on investment (ROI) of company

If Interested please contact – ​8754812600 , or  share resume to hr@mmenterprises.co.in

 Regards

Flora Annie Mary

MME