Brand Director – FMCG

Job Description

Job Title: Brand Director – FMCG

Location: India
Industry: FMCG (Fast-Moving Consumer Goods)
Experience Required: 15–20 Years
CTC: Up to ₹50 LPA
Employment Type: Full-Time

Role Overview

We are looking for a highly experienced and strategic Brand Director to lead brand vision, market positioning, and growth strategy for our FMCG business. The role requires a senior professional with strong leadership capabilities, proven brand-building expertise, and deep understanding of consumer markets.

Key Responsibilities

• Define and execute long-term brand strategy and growth roadmap
• Lead brand positioning, communication, and portfolio management
• Drive product innovation and successful product launches
• Manage brand P&L, marketing budgets, and ROI optimization
• Oversee integrated marketing campaigns (ATL, BTL, Digital & Trade Marketing)
• Analyze consumer insights, market trends, and competitive landscape
• Collaborate closely with Sales, Product, Supply Chain, and Leadership teams
• Lead, mentor, and build a high-performing marketing team

Required Qualifications

• MBA in Marketing or equivalent qualification
• 15–20 years of experience in FMCG brand management
• Strong exposure to national brand development and category leadership
• Proven experience managing large marketing budgets and teams
• Excellent strategic thinking and stakeholder management skills

Compensation & Benefits

• CTC: Up to ₹50 Lakhs per annum (based on experience)
• Performance incentives and leadership role exposure
• Opportunity to drive brand transformation and business growth