Director – Marketing

Job Description

Director – Marketing

Industry: Manufacturing
Location: India
Experience: 12–18 Years
Position: Director – Marketing
Employment Type: Full-Time

Job Overview

We are looking for an experienced and results-driven Director – Marketing to lead the marketing function for a growing manufacturing organisation. The ideal candidate will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving demand generation, and supporting business growth across domestic and international markets.

Key Responsibilities

• Develop and implement the company’s overall marketing strategy aligned with business objectives.
• Lead brand positioning, corporate communication and market development initiatives.
• Drive B2B marketing strategies for industrial/manufacturing products and solutions.
• Develop market intelligence, competitor analysis and customer insights to identify new growth opportunities.
• Lead digital marketing, SEO, SEM, social media, content marketing and marketing automation initiatives.
• Develop marketing campaigns to generate qualified leads and support the sales team.
• Manage product launches, exhibitions, trade shows, conferences and industry events.
• Build and manage relationships with agencies, media partners and other marketing vendors.
• Oversee the development of brochures, presentations, case studies, product literature and other marketing collateral.
• Work closely with Sales, Product, Engineering and Business Development teams to align marketing initiatives with commercial objectives.
• Define marketing KPIs, budgets and ROI metrics and present performance reports to senior management.
• Lead, mentor and develop the marketing team.

Candidate Profile

• MBA/PGDM in Marketing or a related discipline.
• 12–18 years of experience in marketing, preferably within manufacturing, industrial, engineering or B2B organisations.
• Strong understanding of B2B marketing and industrial customer segments.
• Proven experience in developing and executing integrated marketing strategies.
• Strong leadership, communication, stakeholder-management and analytical skills.
• Experience managing marketing budgets and external agencies.
• Exposure to domestic and international markets will be an advantage.

1. Interested candidates can share their updated CV along with current CTC, expected CTC, notice period and location.- mmeindia10@gmail.com

Rachana

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