A Great opportunity to work as a Regional General Manager-North India with a Air technology manufacturing company in New Delhi.

Job Description

Dear Candidate,

Greetings for the day!!

We are hiring for one of our esteemed clients which is pioneer in manufacturing of Air Technology

• Designation: Regional -General Manager – North India 
• Location: Patparganj Industrial Area, Delhi 
• Experience: 15  yrs
• Position: Permanent 
• Qualification :Graduate degree in any field — track record and market relationships matter more

About the Organisation

Our client is a 50-year-old, family-owned Indian manufacturing company with a strong and established presence in the electrical goods space. They have a diversified product portfolio spanning domestic, industrial, and allied electrical categories, and operate through a well-developed network of branches, distributors, and channel partners across India.

The organisation is stable, profitable, and relationship-driven. Leadership tenures are long and the culture is built on loyalty, trust, and long-term thinking. This is not a startup or a turnaround — it is a company with deep market roots and a reputation built over five decades.

Role Overview

The Regional / General Manager – North India is the senior-most sales leader for the organisation’s North India operations. Based in Delhi, this person is responsible for driving revenue across multiple branch and non-branch markets in the North, leading a small team of branch-level managers, and personally managing key distributor and channel partner relationships across the territory. This is fundamentally a relationships and leadership role. The product sells through a network of distributors, dealers, and channel partners. The person in this role must know this market deeply — its

key players, its dynamics, and how to build and sustain the relationships that drive volume over the long term.

Important: We are looking for someone who sees this as their last and most significant role — not a stepping stone. The organisation is making a 10 to 15 year investment in this person and expects the same commitment in return.

Key Responsibilities

1. Territory Revenue Leadership

• Own the North India sales targets set by Head Office, driving execution across all branches and channel partner markets
• Manage the full product mix across the territory — domestic, industrial, and allied electrical categories
• Provide structured revenue forecasts, performance updates, and market intelligence to Head Office regularly
• Identify and develop underpenetrated geographies, segments, or channel tiers within the NorthIndia territory

1. Channel Partner & Distributor Network Management

• Build, manage, and deepen relationships with distributors, dealers, channel partners, and retail outlets across the territory
• Personally manage key distributor and large channel partner relationships, particularly in markets without branch infrastructure
• Appoint and oversee channel partners in non-branch markets, ensuring adequate coverage and fill rates
• Engage with purchase teams and procurement contacts in industrial accounts where relevant
• Resolve dealer and distributor escalations with speed and sound commercial judgment

1. Team Leadership

• Lead and hold accountable the Branch Manager, Area Sales Manager, and Assistant Branch Manager across North India branches
• Build a culture of accountability and market ownership within the North India team
• Travel periodically to all branch locations and key channel partner market.
• Conduct regular branch reviews in person to assess pipeline, dealer engagement, and ground-level conditions

What We Are Looking For

Background & Experience

• 15 or more years in channel or dealer-driven sales in the electrical goods, fans, consumer durables, or allied industries in North India
• Established relationships with distributors, dealers, and channel partners in the North Indian electrical market — the single most important credential
• Proven track record of leading a sales team and holding accountability for the entire team’s target achievement
• Experience managing a multi-city or multi-branch territory across North India
• Exposure to both retail channel selling and some industrial or B2B accounts is preferred

Skills & Competencies

• Deep market relationships — known and trusted by distributors and dealers in the North India electrical trade
• Strong communication and interpersonal skills across all levels — large distributors, small retailers, and industrial purchase teams
• Fluency in Hindi mandatory; working English for HO reporting; other North Indian languages a plus
• Team leadership instinct — develops branch heads, not just manages them
• Comfortable operating in a family-run, HO-guided structure

Personal Attributes

• Settled and stable — Early 40s to late 40s, done moving, wants to build something meaningful in one place
• Market-first — earns relationships through presence and consistency, not just position
• Trustworthy and transparent — the North leader is the company’s representative in a market far from HO
• Long-term thinker — not optimising for the next move, but for the next decade

What This Role Is Not

• Not a role with independent P&L authority — targets are set by HO, execution is owned locally
•  Not a role for someone still building their North India market relationships — those relationships must already exist
• Not a short-tenure opportunity — the commitment on both sides is long-term
• Formal credentials are not a criterion

If interested kindly share your updated resume to hrm@mmenterprises.co.in