Job Overview
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Date PostedNovember 25, 2025
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Location
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Expiration date--
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GenderMale
Job Description
Job Title: Head of Brand Strategy
Location: India
Industry: Technology, Information & Media
About the Role
We are seeking a highly experienced and visionary Head of Brand Strategy to lead brand identity, creative direction, and multi-platform storytelling. This role is ideal for a strategic thinker with a strong creative background who can build and scale a high-performing team while driving brand-led growth across digital channels.
Key Responsibilities
Creative Strategy & Brand Building
- Define and own the brand voice, visual identity, and storytelling frameworks.
- Develop platform-specific strategies for Instagram, LinkedIn, YouTube, and emerging platforms.
- Lead creative direction for brand awareness, product marketing, creator communication, and major campaigns.
Team Building & Leadership
- Build a full creative team from the ground up (designers, writers, editors, community managers).
- Establish workflows, creative processes, quality standards, and review systems.
- Mentor and guide the team to deliver high-quality, fast-turnaround content.
Content & Campaign Ownership
- Plan and execute brand campaigns, social content, narratives, and creative assets.
- Oversee scripts, captions, creative briefs, product videos, and brand messaging.
- Collaborate with growth, product, and partnerships teams to align creative with business objectives.
Product & Marketing Strategy
- Develop creative strategies for app marketing, product explainers, launches, retention communication, and feature highlights.
- Support partner brands by designing high-level creative and campaign strategies when required.
- Build a consistent narrative that connects creators, brands, and the wider ecosystem.
Skills & Qualifications
- 10–15 years of experience in brand strategy, creative strategy, or digital content leadership.
- Strong understanding of storytelling, platform algorithms, content formats, and brand frameworks.
- Hands-on experience in content ideation, copywriting, scripting, or basic design/video.
- Proven experience in building or scaling creative teams or agency pods.
- Excellent leadership, communication, and project management skills.
- Trend-aware, strategic, data-driven, and outcome-oriented mindset.
send cv on bdm@mmenterprises.co.in
Rachana
MME HR Services